Approach.  There are two ways of approaching on-mountain advertising; both paths should lead you to the same conclusion.

1 In taking the safe route, you can apply the accepted industry standards used by many media analysts. In doing so, you will see that on-mountain advertising compares very well with older & more ordinary forms of outdoor advertising. We have presented the cost vs. benefit for your reference; if you take a look you will be impressed.

2 The second route is to focus on the environment in which this media exists. The excitement, contentment and adrenalin experienced by the target audience as they consider your message, is completely unique. The background canvas, on which your message is presented, is therefore unrivalled.

Both of these views are completely undiminished by any other form of advertising. There is no other message to read, listen to, or look at, for as far as the eye can see. You are all alone with your audience, on top of the world!

Some other points of view ...
“Yes there are two paths you can go by, but in the long run – there’s still time to change the road you’re on”

R. Plant & J. Page – Visionaries.

“Since its inception Bank Direct has challenged traditional ideas about banking. Alpine Media’s new advertising medium was particularly suitable for us because it reflected our core values of innovation and ease of accessibility to the consumer. Using this non-traditional medium effectively differentiates ourselves from traditional banks and the preconceptions that surround them. “

Kevin Leith - Marketing Manager, Bank Direct